SERP recognizes that negative behaviors and attitudes are a result of negative social norms and gender discriminatory practices and changing the norms or creating new norms of social behavior is the key to improve the health and sanitation behaviors in the communities. The HD unit works on Health, Nutrition, Sanitation, Education and Gender issues pertaining to SHG women and try to improve HD indicators. In this endeavor, SERP wants to build the capacities of SHG women to accelerate impact of its interventions and create momentum for social and behavior change through BCC model.


  1. Enhancing Awareness on social norms negatively impacting the health and nutrition outcomes in women and children, gender discriminatory practices and government schemes.

  2. Building appropriate behaviors to generate discussion within SHGs in their regular monthly scheduled meetings on various human development services of government so as to generate need for utilization of these services

  3. Enabling Environment to derive maximum impact of different government schemes and programs through collaborative effort in convergence with other committees and government agencies.

  4. Enhancing capacity to sensitize the government service delivery mechanism for improving service delivery by Health, Women and Child development, Panchayat raj and Education departments.


  • Capacity Building is an ongoing process to build the capacities of all the stakeholders on SBCC strategy by providing communication material and using ICT an effective tool for all stakeholders.

  • Community Engagement is developing a dialogue with them rather than one way top down approach. Multiple stakeholders, communities, audience representatives are engaged to take ownership of the programme and to have a shared vision.

  • Convergence and Coordination reduces duplication, time and cost, helps to amplify results through leveraging resources, efficiencies and by bringing synergy in various programmes. It can be achieved through sharing of resources, knowledge management and information sharing.


There are 31 districts in the state of Telangana, out of which 30 districts are rural districts excluding Hyderabad district. Out of 542 rural mandals, 313 mandals (235 mandals under NRLM and 78 mandals under TRIGP) in all the 30 districts have been taken for the SBCC model. Most of the mandals are interior and tribal mandals in nature.


An SHG conducts 2 meetings in a month. 1st meeting is conducted in first fortnight from 1st to 15th and 2nd meeting is conducted in 2nd fortnight from 16th to 30th. Financial activities such as savings, loan disbursal, loan repayments, etc., are taken place in 1st meetings. 2nd meetings are exclusively dedicated to discuss Health, Nutrition, Sanitation Hygiene and other social issues. A common date in 2nd fortnight for 3-4 SHGs is fixed for 2nd meetings so as to make 30-40 members group and trainings on the modules are given in the meetings. Village Organization Assistants (VOAs) are the key persons who facilitate and organize the trainings to SHG members in SHG 2nd meetings.



18 chapters have been identified from 4 modules Health, Nutrition, Sanitation and Gender. All the 18 chapters have been grouped into 3 Volumes such as Volume-I, Volume-II and Volume-III. Training Kit consisting of Training module, Flash Cards, Game Material such as Dummy currency, quiz cards, Stationery items such as Charts, Tape, Stickers, Badges, Note book and Short films, etc., has been provided to each VO selected for the model. To keep all the above items in side and carry without losing the items, a bag is also provided to all the VOs.


As most of the rural SHG members are little bit literates and illiterates, the trainings are designed in such a way that the training inputs go easily into their minds and the members adopt good practices at household level immediately. The topics are taught in simple and local language through showing Flash cards, organizing Role Plays, playing Games, conducting Quiz and showing relevant videos. The trainings are organized in more of participatory method instead of lector method.


The SHG members are trained on one chapter in one month in their SHG 2nd meetings every month. In the way, the 18 chapters of 3 volumes are scheduled to be completed in 18 months.


A simple web based MIS has already been developed to monitor progress of trainings at SHG level regularly. The VOA submits details of trainings conducted in his VO every month to Community Coordinator who is supposed to cross check the details and update them in the web. Logins have been given to each Community Coordinator who has around 5-8 Village Organisations to update the details every month. Based on the MIS reports, progress of the trainings, participations of the SHGs, attendance of SHG members will be reviewed with staff at all levels VO, Cluster, Mandal and District. The state, district and mandal level staff also frequently visits the trainings to see whether the trainings are properly conducted by VOAs.